Have a question? Call now! +16468108764

Home/Insights & News

Luxury Insights & News

Expert Articles & Interviews

May 6, 2026

Exclusive Interview: The Signals That Separate Real Buyers with Mark Satterfield

Mark Satterfield, author of The Luxury Agent Playbook, named among the TOP Luxury Books for 2026 by WLCC, breaks down what truly drives affluent clients and how they assess who to trust. In this conversation, Satterfield moves beyond theory to outline the signals, behaviors, and expectations that define high-value relationships at the top end of […]

Read More

May 5, 2026

Exclusive Interview: Turning Clients Into Advocates with Neen James

Neen James, author of Exceptional Experiences and one of the featured titles in the TOP Luxury Books for 2026 by WLCC, argues that growth does not come from better products alone, but from how clients feel in every interaction. In this conversation, she explains why advocacy is the most overlooked driver of market share and […]

Read More

May 4, 2026

Exclusive Interview: Phil Keb on Global Hospitality Investment and Development

Phil Keb is a leading figure in global luxury hospitality and a Board Member of the World Luxury Chamber of Commerce. Known for his strategic approach to hotel development, investment, and brand growth, he has contributed to more than 60 projects worldwide with a combined value exceeding $8 billion. In this exclusive interview, Keb shares […]

Read More

WLCC News & Updates

May 12, 2026

Event Recap: WLCC Leadership Lounge – May #1 2026

Inside the WLCC Leadership Lounge: From Selling to Hosting: The New Standard of Luxury Client Experience At a time when AI, automation, and transactional communication increasingly shape business interactions, the latest WLCC Leadership Lounge explored a different question: What if the future of luxury growth depends less on selling – and more on hosting? Bringing […]

Read More

May 12, 2026

What I Stopped Doing in Luxury Marketing, And Why It Matters

For a long time, the luxury industry was perceived as a unified market with clear rules, relatively predictable consumers, and a shared understanding of what luxury actually means. Over time, my perception of this market changed. One of the biggest shifts in my professional thinking was realizing that modern Luxury is no longer one homogeneous […]

Read More

May 12, 2026

Brice & Burnett named South Africa’s Best Luxury Wine Retailer

Celebrating 25 years of heritage and a confident new chapter Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, reflecting the brand’s commitment to curated fine wine selection and a service-led client experience. The prestigious global awards programme celebrates excellence across the luxury industry, […]

Read More

Industry Reports

May 6, 2026

Key Insights From Knight Frank’s The Wealth Report 2026

The Wealth Report 2026 by Knight Frank examines how global wealth is shifting in response to geopolitical instability, technological change, and evolving investment priorities. Marking its 20th edition, the report argues that private investors are navigating a far more fragmented environment than the one that shaped markets over the past two decades. Inflation pressures, supply […]

Read More

Apr 14, 2026

2026 Travel Industry Outlook: Key Insights from Deloitte

The travel industry enters 2026 after a sustained period of recovery, but early signs suggest a more measured pace ahead. Drawing on insights from Deloitte’s 2026 Travel Industry Outlook and reflecting observations from the World Luxury Chamber of Commerce (WLCC), demand remains strong overall, with travel continuing to rank as a priority for consumers. However, […]

Read More

Apr 1, 2026

Global Luxury Brand Analysis 2025 by Luxurynsight

The luxury sector in 2025 entered a phase of normalization after years of rapid expansion, with overall growth stabilizing and even slightly declining in some segments due to macroeconomic pressures, geopolitical tensions, and softer consumer confidence. Despite this slowdown, brands significantly increased activity, with brand activations up 21% year-over-year, signaling a shift from pure growth […]

Read More

Curated Reads

Apr 14, 2026

The Power of Relational Intelligence by Michaela Merk

The Power of Relational Intelligence: 30 Golden Rules for Effective Leadership and High-Performing Teams by Michaela Merk presents a focused guide to improving leadership through stronger human connections. The book argues that in a time shaped by artificial intelligence, the ability to understand and manage relationships remains a defining leadership skill. Merk structures the book […]

Read More

Mar 24, 2026

Ultra-Luxury Travel by Benjamin Bryant: Rethinking Luxury Hospitality

Author: Benjamin BryantPublication Date: 2024 In a moment when luxury is being redefined by intention rather than excess, Ultra-Luxury Travel by Benjamin Bryant arrives as a timely and highly relevant read for industry leaders. Positioned not as inspiration, but as a practical blueprint, the book speaks directly to executives, investors, and decision-makers navigating the evolving […]

Read More

Feb 24, 2026

Moving from Selling to Seduction: Turning a Process into a Performance by Geoffrey D. Riddle

Author: Geoffrey D. RiddlePublication Date: 2025 Moving from Selling to Seduction reframes the art of sales by merging performance psychology with luxury interaction principles, transforming what many see as a routine process into an engaging and emotionally resonant experience. Rather than presenting dry tactics or checklists, this book reads like a “sales novel,” inviting readers […]

Read More

Member News

May 11, 2026

How UHNWIs Travel in Uncertain Times (Hint: It’s Not About Luxury Anymore)

By The Fixer Lifestyle Group, WLCC Member In a world that feels a little less predictable than it once did, travel has become a little more complex, shifting the way ultra-high-net-worth individuals choose to travel. What’s emerging is something deeper than just a change in behavior; instead, the shift begins in their perspective. These individuals […]

Read More

Apr 28, 2026

No Water No Us 2026 Summit: Uniting Global Leaders Around Water’s Future

Set between lake and mountains, Geneva welcomed the 2026 Annual Summit of the international NGO No Water No Us, convening global leaders, scientists, policymakers, and cultural figures to address the urgent challenges surrounding water and the cities of tomorrow. Hosted by WLCC Board Member Malek Semar, who is also the Founder and President of No […]

Read More

Apr 17, 2026

Why Private Villa Stays in Thailand are The Ultimate Travel Indulgence 

Private villas in Thailand present a compelling alternative to traditional hotels and resorts. In premier destinations such as Phuket and Koh Samui, many full-service villas rival the finest five-star accommodations while offering something far more rare: absolute exclusivity. For discerning travelers, the privilege of occupying an entire villa creates an experience that is deeply personal and undeniably indulgent.   The Luxury Signature lives for moments like […]

Read More

WLCC Partner News

Jan 14, 2026

The Beatles And The Sound Of A Generation

Let It Be: Music, Culture, and the 1960s Revolution “If you want to know about the 1960s, listen to the music of the Beatles.” The words of American composer Aaron Copland encapsulate the cultural spectrum of a decade of Western economic boom and the key to understanding it: the quartet from Liverpool. John, Paul, George […]

Read More

Nov 26, 2025

Introducing Millionaire Bazaar Miami 2026: Where Luxury Meets Legacy

The global luxury stage is set. Millionaire Bazaar proudly announces its inaugural edition in Miami, marking the beginning of an international series that redefines how the world experiences high end living. This exclusive event goes beyond an exhibition, it is a grand declaration of what the future of luxury looks like. Millionaire Bazaar stands apart […]

Read More

Oct 14, 2025

Questex’s R&R Hospitality Forum 2025 Marks 10 Years with Curated Pathways

Questex’s Resort & Residential Hospitality Forum (R&R Forum), the leading EMEA event dedicated to resort, leisure, and residential hospitality investment, will return to Athens, Greece on 11–13 November 2025 for its 10-year anniversary edition. This year, the forum introduces curated programme pathways, allowing attendees to personalise their experience based on job function, business objectives, and areas of […]

Read More

In the Press

Alexander Chetchikov: WLCC founder shares the inspiration behind World Luxury Day

Spearheaded by the World Luxury Chamber of Commerce (WLCC), World Luxury Day is set to become a global celebration of excellence, sustainability and the shared values that drive the luxury industry forward.

Read on Elite Traveler

TOP Global Luxury Events 2026: The rooms that will define the luxury economy

The World Luxury Chamber of Commerce has unveiled its curated selection of the top global luxury events for 2026, identifying the forums where strategic conversations are expected to define investment priorities, regional outlooks, and cross-sector collaboration in the year ahead.

Read on Luxury Investment Magazine

Something went wrong

Please try again later

Ok

    Ask About Member Deals

    Submit your request for media/press opportunities here, and we will provide you with all the details.








    Your form submitted successfully!

    We will be in touch soon with further details.

    Got it