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Category: WLCC News & Updates

May 12, 2026

Event Recap: WLCC Leadership Lounge – May #1 2026

Inside the WLCC Leadership Lounge: From Selling to Hosting: The New Standard of Luxury Client Experience At a time when AI, automation, and transactional communication increasingly shape business interactions, the latest WLCC Leadership Lounge explored a different question: What if the future of luxury growth depends less on selling – and more on hosting? Bringing […]

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May 12, 2026

What I Stopped Doing in Luxury Marketing, And Why It Matters

For a long time, the luxury industry was perceived as a unified market with clear rules, relatively predictable consumers, and a shared understanding of what luxury actually means. Over time, my perception of this market changed. One of the biggest shifts in my professional thinking was realizing that modern Luxury is no longer one homogeneous […]

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May 12, 2026

Brice & Burnett named South Africa’s Best Luxury Wine Retailer

Celebrating 25 years of heritage and a confident new chapter Brice & Burnett, formerly Wine Cellar, has been named South Africa’s Best Luxury Wine Retailer by the Luxury Lifestyle Awards, reflecting the brand’s commitment to curated fine wine selection and a service-led client experience. The prestigious global awards programme celebrates excellence across the luxury industry, […]

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May 8, 2026

WLCC Strengthens Its Real Estate and Development Leadership with Jason Margetts Joining the WLCC Board

The World Luxury Chamber of Commerce (WLCC) is pleased to announce the appointment of Jason Margetts to its Board, further strengthening the Chamber’s global leadership across real estate, development, and strategic growth. Jason Margetts is a senior real estate executive with over two decades of international leadership experience spanning large-scale development, operations, and commercial strategy. He currently […]

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May 6, 2026

The Unique Show, Luxury Monte-Carlo 2026: A Curated High Jewellery Experience

From June 11 to 13, 2026, the Principality of Monaco will host the return of Luxury Monte-Carlo, the signature format of The Unique Show, at the Le Méridien Beach Plaza . Now in its seventh edition, the event has positioned itself as a focused platform within the international high jewellery calendar, bringing together designers, maisons, […]

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May 6, 2026

DUNES Expo 2026: Where Adventure Meets the New Language of Luxury

The global events calendar welcomes a new strategic platform this November as DUNES Expo 2026 arrives in Riyadh from November 19–21 at the Riyadh International Convention & Exhibition Center. Bringing together over 100 exhibitors and thousands of visitors, the exhibition positions itself at the intersection of outdoor innovation and experiential travel. For WLCC members and […]

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May 6, 2026

Hi-N-Low Technology Enters WLCC Circle

Hi-N-Low Technology Limited has been inducted as a member of the World Luxury Chamber of Commerce, joining a global executive network created to connect influential luxury leaders, strengthen strategic dialogue, and support industry advancement across high-value sectors. Based in England, United Kingdom, Hi-N-Low Technology Limited operates in the renewable energy technology sector with a focus […]

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May 6, 2026

WLCC Webinar Recap: Luxury Consumer Behavior with Dr. Sheetal Jain, Founder of Luxe Analytics

A recent WLCC session explored the evolving landscape of luxury consumer behavior, led by Dr. Sheetal Jain, Founder of Luxe Analytics, who unpacked the psychological and cultural forces influencing how and why clients engage with luxury today. The discussion challenged the idea of a single “luxury consumer,” highlighting the complexity behind purchasing decisions and the […]

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May 5, 2026

CRAFT Strategy & Advisory Enters WLCC’s Global Executive Circle

CRAFT Strategy & Advisory Pte. Ltd. has joined World Luxury Chamber of Commerce as a member, strengthening WLCC’s global network of executive-level luxury leaders, strategic advisors, and business decision-makers shaping the future of the luxury sector. Based in Singapore, CRAFT Strategy & Advisory is a boutique strategic partner working directly with founders, boards, and C-suite […]

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Apr 30, 2026

WLCC Welcomes Regenerative Architecture Practice

Aguilar & Esteve Arquitects has been inducted into the World Luxury Chamber of Commerce (WLCC), reflecting its positioning within a global network of leaders shaping the future of the luxury industry through innovation, sustainability, and strategic influence. Based in Mexico City, Aguilar & Esteve Arquitects is an architectural firm focused on designing and building spaces aligned with […]

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Apr 29, 2026

World Luxury Chamber of Commerce Welcomes LimoHawk as a Distinguished New Member

The World Luxury Chamber of Commerce (WLCC) is proud to announce the official induction of LimoHawk into its exclusive global network of leading luxury brands. This milestone showcases LimoHawk’s growing prominence within the premium transportation and luxury mobility sector. Membership in WLCC is highly selective and reflects a brand’s dedication to superior quality, innovation, and leadership in […]

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Apr 28, 2026

Vilasa Luxury Travel Joins the World Luxury Chamber of Commerce’s Global Network

The World Luxury Chamber of Commerce (WLCC) announces the induction of Vilasa Luxury Travel into its international network of distinguished luxury brands, marking a new phase in the brand’s global journey. Vilasa Luxury Travel, a boutique, women-led destination management company and part of the renowned Minar Group, curates bespoke journeys across India and South Asia, including Bhutan, Nepal, […]

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Apr 28, 2026

The WLCC Monthly Edit: Global Luxury in Focus with Europe, the Middle East and Beyond

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  A. Lange & […]

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Apr 24, 2026

WLCC Welcomes Academic Luxury Voice

Jacqueline K. Eastman, Ph.D., of Florida Gulf Coast University has joined the World Luxury Chamber of Commerce, further strengthening the Chamber’s global network of leaders shaping the future of the luxury industry through knowledge, collaboration, and executive dialogue. Florida Gulf Coast University, through the Lutgert College of Business, provides undergraduate and graduate education designed to […]

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Apr 22, 2026

WLCC Selection: The TOP Luxury Books for 2026

The World Luxury Chamber of Commerce (WLCC) announces its TOP Luxury Books 2026, a curated global reading list developed in collaboration with its internal research team and the Office of the President. The list includes books focused on brand strategy, AI and innovation, marketing, entrepreneurship, and client experience, alongside titles that explore fashion, interiors, aviation, […]

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Apr 21, 2026

Timeless: 8 Books That Built My Business Mindset

A Note From WLCC President, Alexander Chetchikov In a world where business methods change almost every month, I find myself relying more and more on the classics. Fundamental business principles remain constant, and for me, these books are not just theory; they are time-tested tools that help me stay resilient and make the right decisions. […]

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Apr 16, 2026

Where Emotion Shapes Modern Perfumery

In an industry often defined by uniformity and scale, Scentsophy presents an alternative perspective – one where fragrance is approached as a personal language of emotion, memory, and identity. Rooted in Finland and shaped by both scientific understanding and artistic sensitivity, the brand positions perfumery as an intimate experience rather than a standardized product. A Philosophy Grounded […]

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Apr 10, 2026

Art Paris 2026: Where Cultural Dialogue Meets Strategic Value in the Global Art Market

The global art calendar welcomes a key moment this spring as Art Paris 2026 returns to the iconic Grand Palais from April 9–12, bringing together around 165 galleries from over twenty countries. Positioned at the intersection of creativity, commerce, and cultural dialogue, the fair continues to reinforce its role as a strategic platform within the […]

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Apr 10, 2026

World Luxury Chamber of Commerce Welcomes Events Plan It to Its Prestigious Global Network

The World Luxury Chamber of Commerce (WLCC) is proud to announce the induction of Events Plan It into its distinguished global network of leading luxury brands. This milestone marks another step in WLCC’s mission to unite exceptional companies that define prestige across the luxury sector. Membership within the WLCC is highly selective, representing an exclusive circle of brands […]

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Apr 9, 2026

Leading Luxury Forward Through Education and Expertise

At the World Luxury Chamber of Commerce (WLCC), we continuously identify and support initiatives that genuinely advance leadership across the global luxury industry. The Leading the Luxury Business program at Porto Business School is one of those rare programs we confidently recommend to our community. It reflects the evolving needs of the luxury sector by […]

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Apr 8, 2026

Event Recap: WLCC Leadership Lounge – April 2026

Inside the WLCC Leadership Lounge: Understanding Luxury Clients and Strategic Positioning with Elizabeth Solaru What does it take to truly understand luxury clients – and position your brand to attract them? Inside the WLCC Leadership Lounge, a curated group of global luxury leaders came together to explore this question through shared insight, experience, and dialogue. […]

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Apr 8, 2026

SHARIF HOUSE Handcrafted Travel Strengthens Its WLCC Presence

SHARIF HOUSE Handcrafted Travel continues its membership with the World Luxury Chamber of Commerce, marking a second year within a global network of luxury leaders advancing dialogue, collaboration, and long-term industry growth. SHARIF HOUSE Travel is distinguished by its focus on tailor-made, curated, and handcrafted travel experiences designed around individual preferences. The company creates bespoke […]

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Mar 31, 2026

The WLCC Monthly Edit: Global Luxury in Focus with Kering, LVMH and Beyond

The WLCC Monthly Edit: your curated digest of the latest in the world of luxury. Each month, WLCC brings you a handpicked selection of industry news, insights, and stories influencing the future of high-end fashion, design, hospitality, travel, real estate, and beyond. Consider this your insider’s guide to the latest in luxury.  Kering Appoints Pierre […]

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Mar 30, 2026

DWISS Joins World Luxury Chamber

DWISS has been officially inducted into the World Luxury Chamber of Commerce (WLCC), marking its entry into a global network of distinguished luxury brands and innovators shaping the future of the industry. DWISS operates within the luxury watchmaking sector, positioning itself through a distinctive approach to contemporary horology. The brand reflects a commitment to design-led timepieces that […]

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