There is a buzz about AI and its role in Marketing, but can it meet luxury consumers’ needs? Are there luxury consumers interested in AI-enabled luxury products? This session answers these questions and examines the role of AI in providing value for luxury consumers based on research with luxury consumers. The session focuses on what the results mean for luxury managers and offers suggestions for luxury marketers grappling with how to best utilize AI to serve their consumers.

About Jacqueline: Dr. Jacqueline Eastman is a marketing scholar specializing in consumer behavior topics. Her work explores the strategic implications of luxury motivation with a focus on luxury, status consumption, inconspicuous luxury, and bandwagon motivations. She also examines digital marketing and sustainability. She has published over 100 peer-reviewed articles in Marketing. She brings industry experience with consulting interests in marketing research, luxury marketing, and market segments.